Crafting High ROI B2B Analytics Products: Close the Loop from Data to Decision & Action
Most data products are consumed passively—they neither drive joy nor action. Over time, this can lead to user disengagement and churn. So, how do you go from building and selling just another data product to creating one that truly sticks? In this session, we will dive deep into understanding the core motivations, pains, and gains of your users and customers. We’ll explore how to effectively engage, retain, and upsell to them by delivering not only what they want but also what they truly need. The discussion will focus on creating sustainable and profitable strategies that drive significant business value and ROI. Through real-world examples, we’ll uncover best practices for building analytics products that resonate with users while delivering long-term growth and success.
With 15 years of experience, Akash Mukherjee is a distinguished VP of Product Management at Chartmetric, known for his expertise in B2B products and strategic vision. His career spans big tech, startups, and consulting, driving impactful innovations and creating consumer-grade user experiences for enterprise products.
