How did I get here? From Criminology to McDonald's to Uber Eats and Beyond

With over a decade of experience in digital and brand marketing, I am passionate about creating and executing world-class strategy, innovative campaigns, and cross-functional initiatives that drive business growth, customer engagement, and cultural impact. I am currently the Head of Marketing for an emerging FinTech company by the name of ThreeTrader which aims to give traders access to the world’s forex markets faster and easier Previously, I was the Brand Marketing Lead for Uber Eats in Taiwan, where I was responsible for managing creative, media, measurement and creative agencies, developing insights-driven and fully integrated plans, and oversaw every aspect of tier 1 campaigns and every nuance of the Uber Eats brand in Taiwan. Prior to my in-market role, I was the Social & Digital Lead across APAC for both Uber Mobility and Uber Eats ensuring that our digital manifestations were best in class across Australia, Japan, Taiwan, India, Hong Kong and more. In addition, I am also the Lead Digital Marketing Instructor at General Assembly Australia, where I shape the skills, minds, and trajectories of the next generation of digital marketers. I teach a comprehensive curriculum that covers everything from strategic fundamentals, SEO, SEM, Analytics, Social Media, CRM, and more. I have consistently received high ratings from my cohorts, with an average NPS of 9.84 after three cohorts. I also teach at and mentor at UNSW, working with UNSW Business School to help graduates get ready for the marketing industry. I have a proven track record of delivering award-winning and impactful work for brands such as McDonald's, Netflix, TikTok, Webjet, Destination NSW, Colgate, Microsoft, UNICEF, Paramount, Lion, RUOK, HCF, Bankwest, and more. I have also been recognised as an industry leader and a rising talent, winning several individual and team awards, such as the Mumbrella Next Creative Agency Talent Award, B&T 30 Under 30, Hermes Creative Award, Marcomm Awards and the AVA Digital Awards Individual Achievement Award. I have a strong academic background, with a master's degree in International Security Studies from Macquarie University and a bachelor's degree in Criminology and Criminal Justice from the University of New South Wales. I graduated with distinction from AdSchool and also hold a Marketing Week Mini MBA with Mark Ritson. I am always eager to learn new skills, explore new challenges, and share my knowledge and experience with others. I am also a food enthusiast and a glutton for pun-ishment as I chronicle everything I eat at iFat - Food Chronicles.