Innovating from within

How design became a Center of Excellence at RBCx as we pursue new business ventures and innovations that push RBC ‘beyond banking’.

September 19, 2024

4:00 am

5:00 am

PST

TRACKS:

Career Growth & Leadership

ALL SPEAKERS

Hector Crespo

Head of CX & Design, RBCx

As Head of CX and Design at RBCx, a division of the Royal Bank of Canada, Hector is the ultimate blend of creative thinking and strategic execution. He and his team work closely with our venture founders and partners to help them discover new business opportunities, gain insights on the human experience, and design exceptional products and services. Prior to joining RBC, Hector worked in consulting at top advertising and digital agencies, where he built and managed creative service and marketing practices for clients including Fortune 500 companies and major league sport franchises. He’s also led digital and mobile strategy and delivery teams at large financial institutions. While he grew up, received his undergraduate and graduate degrees, and lived throughout the U.S., he now calls Oakville, Ontario his home, along with his wife and son.

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AI & Emerging Technologies

Designing & Delivering Products at the Speed of Change

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Shawn Johnson

Founder & President, SocioPunk & Seichō Syndicate

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Groundbreaking Work

Product-Led Growth

In this interactive session, we'll dive into the core principles of Product-Led Growth (PLG) and explore how successful products leverage network effects and key product loops to drive exponential user growth and retention. We'll discuss how PLG shifts the traditional marketing-driven growth strategies to a product-first approach, where the product itself is the main driver of acquisition, expansion, and retention. By the end of this session, participants will have a solid understanding of how to apply PLG strategies in their own products, harnessing network effects and designing effective product loops to drive sustainable growth.

Akhil Sharma

Director Product Management, Razorpay

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Career Growth & Leadership

AI + you: BFFs in delivering exceptional experiences

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Christine Sheller

SVP, Experience Research + Design, O3

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AI & Emerging Technologies