Regenerative Product Design - An Ethical Framework for Planetary-Centric Design
In a world where technology shapes our future outcomes, ethical design is not just a choice; it's an imperative. This talk will present a practical Framework for Planetary-Centric Design, entirely developed by Gabriela L. Lorenz and Betina Mazzarino. It’s a framework for regenerative product design, rooted in the principles of Permaculture. Permaculture is a systemic eco-design, a compass to navigate the complex interplay of creativity, innovation, economic viability, and social and environmental responsibility. Using this framework we are expanding our view of the world as designers, shifting the focus from user-centric to a broader, holistic, planet-centred approach. This talk is for designers, founders and investors that want to create better products for a thriving world.
Gabriela Lucia Lorenz Is a UX Designer Director and MBA in Sustainable Business. Over a 15-year career, she has honed her skills in various sectors, leading international and remote teams to enhance digital product design. Gabriela is known for her dedication to mentoring with a focus on gender inclusivity. She writes for diverse media publications advocating for an ethical and sustainable shift in design practices. As a mentor, she guides designers toward creating innovative and socially responsible products. Gabriela's professional ethos is grounded in promoting a humanity-centric approach to design, aiming to create technology that aligns with ethical standards and supports holistic well-being.
With a foundation in Philosophy and Visual Arts & Design, she has blended creative vision with ethical reasoning. This has been the backbone of a diverse career, from earning recognition as a film producer to shaping minds as a Leadership Coach. Her work has been recognized with several awards including the Leadership Award from Saint Bernard Pass Charitable Foundation & EU Business School for her PWN Global Virtual Program for Entrepreneurs fostering professional growth and ethical practices in business. Through a mindset, rooted in a classical philosophy and regenerative living systems framework, Betina approaches each developmental process through powerful questions that help us think and act differently: What can we unleash? What interactions will make this work? How do we welcome resistance and influence an organisation's culture? And eventually, how can we transform energy to design sustainable changes? Her commitment to ethics and values in leadership has not only shaped their career but also the careers of those they have coached and mentored across continents.
