Being relevant in the age of GenAI

With over 25 years of experience in design and creative fields, Azmina is a Managing Director and Chief Creative Officer at Accenture Song, a leading global provider of digital transformation services. She oversees the design and creative aspects of Accenture Song delivering innovative, human-centred, and impactful customer experiences across industries. Azmina's core competencies include design leadership and consulting, design strategy, human-centred design, branding and system design, visual communication, environment design, project and people management, and entrepreneurship. She has a proven track record of orchestrating brand experiences that weave stories around branding, experience design, visual communication, and design thinking. As a design consultant, she has shared her design sensibilities and ideas with various sectors, such as travel and lifestyle, sports, telecom, banking and insurance, retail and consumer. She holds a postgraduate certification from Purdue University and a bachelor's degree in fine arts from Sir. JJ School of Arts.