Slay the Imposter - Leading with Clarity, Confidence and Power

Times are a-changin' for the modern job seekers, people managers, and leaders across all industries and stages of their careers, where confronting the storms of change and complexity are now a regular occurrence rather than the rare occasion and exception. Those who can embody and embrace their inner "chaos pilots" will be the ones who can navigate their way through the waves of uncertainty and unclarity--not just for themselves in their own careers, but also to help shape the work and professional growth of others as people managers, mentors, and leaders to help them thrive even in the midst of challenges. From Kim's early career experiences pivoting from legal and corporate affairs to PR SaaS/tech and marketing consulting; to building and launching multimillion-dollar, go-to-market strategies in new territories and expansion markets for highly-regulated organizations and entities across the U.S. and globally, Kim will share real-life career and leadership stories "from the trenches" that anyone can apply regardless of industry, job title, or level. As a former psychology major, Kim is also passionate about tapping into the human potential through the science of neuropsychological behaviors and mindsets from a multi-disciplinary perspective, especially in the age of AI and automation--including applying the business theory of Blue Ocean strategy in a tough job market, unstable economic conditions, and a turbulent election year that seems to be increasingly at odds against our individual and collective successes, as well as leveraging philosophical, cultural concepts such as kintsugi for career satisfaction, leadership innovation, and deep personal/professional transformation.

A brand’s name is one of its most important elements. What drives an organization to change it? In this talk, we'll explore the dynamics of Branding, Design Strategy, and User Experience with Kelly Jura, Vice President of Brand and User Experience (UX) at ScreenPal. She'll share the multi-year journey to rename the global SaaS company, Screencast-O-Matic, to match the expanded product offering and position the company for the next chapter of growth. Kelly discuss: The impact of a brand's name on its identity How user feedback steered the expansion of the brand's offering How a unified employee experience and purpose drove this effort forward

Startups must leverage every tool at their disposal to fuel growth and stay competitive. Online communities offer a unique opportunity for SaaS companies to engage directly with customers, uncover valuable insights, and foster product innovation. Join us to explore how successful startups are using online communities to scale faster, innovate smarter, and build deeper customer relationships. From ideation to feedback loops, we'll dive into actionable strategies to harness the power of community-driven growth. Whether you're a marketer, product manager, or founder, this session will provide you with tangible ways to build and sustain a thriving online community that drives business outcomes. Leverage Online Communities for Growth: Learn how to use communities to increase customer acquisition and retention. Fuel Product Innovation: Understand how customer feedback and real-time discussions can drive product evolution and prioritisation. Build Stronger Customer Relationships: Discover strategies to foster meaningful interactions that create brand advocates. Create Feedback Loops: Learn how to set up continuous feedback systems for agile product development. Engage Communities with Purpose: Explore tactics to build an engaged and active user base that aligns with your product goals.

In this session, Mareike Bonitz dives into how product leaders can use the power of storytelling to build up a strong and healthy product culture. Although considered a core skill in product management, storytelling is an often overlooked strategy, especially when it comes to internal stakeholder management. We will explore concrete scenarios where storytelling can help and provide you with actionable insights on how you can become better at it.