How brand impacts user experience, Screencast-O-Matic to ScreenPal
A brand’s name is one of its most important elements. What drives an organization to change it? In this talk, we'll explore the dynamics of Branding, Design Strategy, and User Experience with Kelly Jura, Vice President of Brand and User Experience (UX) at ScreenPal. She'll share the multi-year journey to rename the global SaaS company, Screencast-O-Matic, to match the expanded product offering and position the company for the next chapter of growth. Kelly discuss: The impact of a brand's name on its identity How user feedback steered the expansion of the brand's offering How a unified employee experience and purpose drove this effort forward
A design trailblazer, Kelly seamlessly navigates the intersection of design, marketing, software, and user experience. Her expertise in UX for health and edtech SaaS products is driven by empathetic problem-solving and strategic insight into consumer behaviors. MIT-certified in human-computer interaction and NN/g certified for User Experience Management, Kelly holds patents for proprietary design processes and is on the board of the Design Management Institute. As the VP of Brand and User Experience at ScreenPal, she enhances and develops products that enable video communication for educators. Kelly’s transformative leadership at ScreenPal underscores her ability to make ideas accessible and research insights actionable to create beloved products and experiences. A featured industry expert committed to shaping the future of design and user experience, Kelly presents at conferences, hosts master classes, and regularly contributes to industry publications.
