Money Matters: Financial Literacy for the Creative Entrepreneur

Startups must leverage every tool at their disposal to fuel growth and stay competitive. Online communities offer a unique opportunity for SaaS companies to engage directly with customers, uncover valuable insights, and foster product innovation. Join us to explore how successful startups are using online communities to scale faster, innovate smarter, and build deeper customer relationships. From ideation to feedback loops, we'll dive into actionable strategies to harness the power of community-driven growth. Whether you're a marketer, product manager, or founder, this session will provide you with tangible ways to build and sustain a thriving online community that drives business outcomes. Leverage Online Communities for Growth: Learn how to use communities to increase customer acquisition and retention. Fuel Product Innovation: Understand how customer feedback and real-time discussions can drive product evolution and prioritisation. Build Stronger Customer Relationships: Discover strategies to foster meaningful interactions that create brand advocates. Create Feedback Loops: Learn how to set up continuous feedback systems for agile product development. Engage Communities with Purpose: Explore tactics to build an engaged and active user base that aligns with your product goals.

How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to make a case for the impact of your UX work? Well, let’s figure it out, in the upcoming brand-new session with Vitaly Friedman. You’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process. You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Roll up your sleeves and let’s dive in!

Based on hundreds of meetings with beginners in Data Analytics, I'll try to summarize the main tips I give. What is worth learning? What are the pros and cons of the analytics profession? What do I do all day? I will try to answer these and other questions during the session.

Been laid off? Feeling stuck in your career? Or returning to work from maternity leave? In my 24+ years in design, I've experienced it all and more! I'll share my strategies on how I overcame these challenges, like burnout, job search fatigue and a career transition in my 40s, so that you can survive and thrive in an ever-changing market. Learn how a growth and resilient mindset helps you keep the creative passion burning so you too can have an exciting, long-term career.