Product-Led Growth
In this interactive session, we'll dive into the core principles of Product-Led Growth (PLG) and explore how successful products leverage network effects and key product loops to drive exponential user growth and retention. We'll discuss how PLG shifts the traditional marketing-driven growth strategies to a product-first approach, where the product itself is the main driver of acquisition, expansion, and retention. By the end of this session, participants will have a solid understanding of how to apply PLG strategies in their own products, harnessing network effects and designing effective product loops to drive sustainable growth.
Seasoned product leader with over 15 years of core industry experience in technology and product development. Currently working as Director Product Management at Razorpay, serving as head of Acquisition & Growth products. Wide ranging experience across the industry with primary focus on consumer growth and engagement products at startups and MNCs including Ola, Adobe, Expedia, Airtel and Ibibo group. Guest lecturer and corporate product trainer at IIM Bangalore , ISB Hyderabad, IIT Hyderabad, IIT Jodhpur, Alliance School of Business, Mesa Business School and Master's Union, ClearTax product development initiatives. Product expert coach and mentor at Product School, San Francisco, USA and Institute of Product Leadership, Houston, USA among other institutions of prominence such as Upgrad-Duke (Product Management) and HeroVired - Insead (Product Management) courses, The Product Folks , Antwalk expert group and Hello PM Mentor and industry speaker at national and international forums, panel discussions and round table discussions such as Netcore Martech Conference 2021, South East Asia, Moengage - Amazon Web Services Global Growth Summit 2022.
