Storytelling for a strong Product culture
In this session, Mareike Bonitz dives into how product leaders can use the power of storytelling to build up a strong and healthy product culture. Although considered a core skill in product management, storytelling is an often overlooked strategy, especially when it comes to internal stakeholder management. We will explore concrete scenarios where storytelling can help and provide you with actionable insights on how you can become better at it.
Being keen on building human-centric technology, Mareike ventured out into the software tech scene 8 years ago. She has been part of a variety of product teams in different start-ups ever since, learning how (not) to do Product. Since then Mareike has not only become a strong-hearted product leader but also a people person who believes in servant & conscious leadership. Currently, she works as Director of Product at a Danish startup called Onomondo.
