Sustainability 101: Getting Started in Circular Economy as a Designer

Veronica Lin is a NYC-based Italian-Chinese industrial designer, passionate about strategy and innovation, with a decade of experience in building brands, products, and services from the ground up. In her projects, she tackles complex challenges with elegant and impactful solutions through a holistic approach and vision, leading her to work across diverse industries and domains–spanning through design studios, design agencies, startups, and corporate environments. Her past clients include SodaStream, Claritin, Bowers & Wilkins, Aspirin, Zero Halliburton, Oxo, Drinkfinity, Movo Gelato, Zitsticka, Risa by Eva Longoria, and more. Her work has been exhibited at the Dyer Arts Center and featured in Designmilk, MoreWithLessDesign, and Azure Magazine; recipient of honors such as the IDEA Award, the Good Design Award, and the FastCompany Innovation by Design Award. Today, Veronica's career has taken a transformative turn towards creating regenerative and sustainable futures through system design, strategic foresight, business model design, and circular economy - responding to the urgency for sustainability and climate action. Veronica is originally from Florence, Italy; and a proud alumna of RIT ID.