Advocating for Design Maturity as a Leadership & Growth Career Path

Startups must leverage every tool at their disposal to fuel growth and stay competitive. Online communities offer a unique opportunity for SaaS companies to engage directly with customers, uncover valuable insights, and foster product innovation. Join us to explore how successful startups are using online communities to scale faster, innovate smarter, and build deeper customer relationships. From ideation to feedback loops, we'll dive into actionable strategies to harness the power of community-driven growth. Whether you're a marketer, product manager, or founder, this session will provide you with tangible ways to build and sustain a thriving online community that drives business outcomes. Leverage Online Communities for Growth: Learn how to use communities to increase customer acquisition and retention. Fuel Product Innovation: Understand how customer feedback and real-time discussions can drive product evolution and prioritisation. Build Stronger Customer Relationships: Discover strategies to foster meaningful interactions that create brand advocates. Create Feedback Loops: Learn how to set up continuous feedback systems for agile product development. Engage Communities with Purpose: Explore tactics to build an engaged and active user base that aligns with your product goals.

Let's talk about who you are in your career and where do you want to go, are you a people manager, are you an IC or are you a hustle til you drop consultant. We are going to talk about that journey of discovery in our careers and where we can set ourselves up for success.

I often use a metaphor about designers being chefs in growth and guidance across my career. I use this metaphor to help people think differently about how they enter the industry, what the value of passion is and how to identify and present their strengths in a more confident way. This is a framework of thinking for new or experienced designers to think differently about career progression.