Holistic Product Management: Thriving in Trust-Driven Ecosystems

This session will share key insights from leading our company's AI initiatives, focusing on four core pillars: Enablement, Empowerment, Enhancement, Envisioning. Drawing from practical experience, the presentation will outline strategies for integrating AI to streamline operations, enhance product functionality, and prepare for industry shifts. A central framework of this approach is the iceberg model from systems theory. This model emphasizes the unseen drivers—such as underlying processes and attitudes—that are crucial for impactful AI integration. We'll explore how this model informs each of the four pillars, creating a comprehensive approach to AI transformation. Join us to learn how to not just adopt AI, but to create a culture and infrastructure that maximizes its potential in your organization.

A brand’s name is one of its most important elements. What drives an organization to change it? In this talk, we'll explore the dynamics of Branding, Design Strategy, and User Experience with Kelly Jura, Vice President of Brand and User Experience (UX) at ScreenPal. She'll share the multi-year journey to rename the global SaaS company, Screencast-O-Matic, to match the expanded product offering and position the company for the next chapter of growth. Kelly discuss: The impact of a brand's name on its identity How user feedback steered the expansion of the brand's offering How a unified employee experience and purpose drove this effort forward