How to get your first B2B Product Design role

Most data products are consumed passively—they neither drive joy nor action. Over time, this can lead to user disengagement and churn. So, how do you go from building and selling just another data product to creating one that truly sticks? In this session, we will dive deep into understanding the core motivations, pains, and gains of your users and customers. We’ll explore how to effectively engage, retain, and upsell to them by delivering not only what they want but also what they truly need. The discussion will focus on creating sustainable and profitable strategies that drive significant business value and ROI. Through real-world examples, we’ll uncover best practices for building analytics products that resonate with users while delivering long-term growth and success.

Based on hundreds of meetings with beginners in Data Analytics, I'll try to summarize the main tips I give. What is worth learning? What are the pros and cons of the analytics profession? What do I do all day? I will try to answer these and other questions during the session.

This session offers a unique perspective on designing for a global audience by bridging the gap between cultural intelligence and user-centric design. We'll delve into the specific challenges and opportunities of designing for the next billion users, emphasizing the importance of understanding cultural nuances and adapting design strategies accordingly. Through real-world examples, case studies, and expert insights, we'll provide actionable takeaways for designers to create inclusive and impactful solutions that resonate with diverse cultures worldwide.

This lecture style, actionable advice oriented session is going to be a quick start guide on the do's and don'ts for designing spatial experiences for the Apple Vision Pro. We will go over 3 main elements of spatial design through the lens of Apple VisionOS Design Guidelines - space, interface guidelines, and interaction patterns. In addition to to the classic methodologies that have been around in other headsets, we will place particular emphasis on eye/hand tracking, custom gestures, and direct touch to equip you with the knowledge you need to create truly compelling experiences.