How to get your first B2B Product Design role

In this interactive session, we'll dive into the core principles of Product-Led Growth (PLG) and explore how successful products leverage network effects and key product loops to drive exponential user growth and retention. We'll discuss how PLG shifts the traditional marketing-driven growth strategies to a product-first approach, where the product itself is the main driver of acquisition, expansion, and retention. By the end of this session, participants will have a solid understanding of how to apply PLG strategies in their own products, harnessing network effects and designing effective product loops to drive sustainable growth.

As former colleagues in the corporate world, we embarked on this adventure to create a design studio that's uniquely ours. Despite fierce competition in the field, within two quarters of our inaugural year, we generated over $150,000 in revenue. Join us for a candid discussion of our journey in transitioning from a designer to an entrepreneur and establishing a successful design business. We’ll share our experiences, both the highs and the lows and offer practical insights for aspiring freelancers and studio founders.

Discover how advancing Design Maturity can transform your career and boost your organisation’s success. In this session, we'll break down the stages of Design Maturity, from the early, developing phases to the innovative, visionary level. You'll get practical tools to assess your company's current design maturity and learn how to advocate for improvement. You will hear about the vital roles Design Leaders play at each maturity stage, and explore the exciting career growth opportunities that come with advancing Design Maturity. With practical steps for implementation, tips for overcoming challenges, and inspiring real-world success stories, this session will equip you to champion Design Maturity in your organisation and propel your career forward.

Rejection is an inevitable part of the job application process, often leaving professionals questioning their skills and losing motivation. In this session, I’ll explore the common challenges and pain points job seekers face and will discuss practical tips for handling initial rejections, turning them into valuable learning opportunities, and strategies to refine and improve your applications for future rounds.